Some books worth reading if you want to learn about marketing methods:
The Guerilla Marketing Handbook
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Unleashing the Ideavirus
The Guerilla Marketing Handbook
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Unleashing the Ideavirus

We also like Seth Godin's Purple Cow.
Bernie
What does that cover?
Michele