Marketing Reading List

By Michele Neylon on February 16, 2006 8:32 AM | 2 Comments
Some books worth reading if you want to learn about marketing methods: The Guerilla Marketing HandbookThe Guerilla Marketing Handbook Crossing the Chasm: Marketing and Selling Technology Products to Mainstream CustomersCrossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers Unleashing the IdeavirusUnleashing the Ideavirus
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Bernie Goldbach | February 16, 2006 10:34 AM

We also like Seth Godin's Purple Cow.

michele | February 16, 2006 11:08 AM

Bernie

What does that cover?

Michele

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