Are Ugly Websites Successful?
I keep on coming across sites selling ebooks, videos and software that are horrendous looking.
Quite a few of them sell goods and services that A-list bloggers and SEOs seem to hold in high regard, so obviously people are buying from them.
So, is a winning formula to produce really ugly websites and start selling ebooks?
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I'd imagine it's more about the product than the look of the website...
Maybe, but I was always led to believe that presentation was a key in making any sale
Mayber the blogs/sites are heavily SEO'd and thats why they look crap. No? There's loads of them kind of sites.
I always thought it was the product that is the key in any sale. :) Perhaps the ugly sites give the users exactly what they want?
John
You *would* say that :)
Of course Michele,
My sites are works of information rather than art. :)
We KNOW :)
I think these sites succeed in spite of their design, not because of it.
Somebody has to say it, so it might as well be me:
Is this one successful?
/me runs away
Alan - Nicely put
Adam - Watch out for horse heads
Are they very long pages for particular *a* particular product (as opposed to multiple products). If so, hey're probably name-squeeze pages.
Peter
Most of them are very long single page sites for one product.
Yeah - then they're 'name-squeeze' pages. They're actually very effective and follow a prototype.
Peter - Do you have any more information on this prototype?