I'm signed up to several online survey services. In theory I get rewards if I complete the surveys, however more often than not I can't provide correct answers.
Why?
Because the survey designers don't seem to think things through.
This evening's survey from an Irish company gave me three options for my city of residence. As I don't live in any of the three I would have chosen "other" - of course I couldn't and my only option would be to lie.
What's the point of badly designed surveys like this?
Survey Design
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About this Entry
This page contains a single entry by Michele Neylon published on July 2, 2007 7:15 PM.
iPhone.com Sold was the previous entry in this blog.
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Its so they can get the answers they want. Most surveys are not actually looking for your opinion, only for you to confirm theirs.
Well put Alan.
Alan
While I would tend to agree with you I'd like to think that they would take the time to design the survey properly so that people could at least show that they didn't fit into the target group
Michele
Leading questions are really obvious when completing a lot of surveys - so would agree with Alan on that point. The speed with which you can release an online survey into the wild often means that people just do that - without having thought it through....
just because you can, doesn't mean you should before validating with a test group...