Surprise The Client - Marketing With Impact
I'm subscribed to a lot of mailing lists, bulletin boards, RSS feeds etc.,
As a result I get a lot of email everyday.
For an email to have impact it has to be special in some way.
Warner Brothers did that today.
I got an email earlier today with the subject line: "A Birthday Gift For You!". It's my birthday on Sunday, so they got that right. However the email itself wasn't yet another "happy birthday $user" it was actually a special offer for the entire month of my birthday. I can get 25% off any purchase throughout the month of February if I use the special coupon code!
Simple? Very.
Effective? Hell yes! I told several people about it already today.
Cost to Warner? Practically zero.
Benefit to Warner? Potentially huge.
Now why don't other marketers use their imagination like this?
As a result I get a lot of email everyday.
For an email to have impact it has to be special in some way.
Warner Brothers did that today.
I got an email earlier today with the subject line: "A Birthday Gift For You!". It's my birthday on Sunday, so they got that right. However the email itself wasn't yet another "happy birthday $user" it was actually a special offer for the entire month of my birthday. I can get 25% off any purchase throughout the month of February if I use the special coupon code!
Simple? Very.
Effective? Hell yes! I told several people about it already today.
Cost to Warner? Practically zero.
Benefit to Warner? Potentially huge.
Now why don't other marketers use their imagination like this?
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Effective, yes.
Creepy - very.
Why is it creepy?
They asked me for my date of birth, but I wasn't obliged to give them the data.. They made good use of the information and I will probably order a few dvds from them this month as a result
Michele
They asked me for my date of birth, but I wasn't obliged to give them the data.
Ah, fair enough if you gave it to them directly.
I was under the impression that they got the information elsewhere.
I blame the fact that it's Monday morning. In the rush to get to work I put my tinfoil hat on back to front.