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I am always impressed by good quality direct marketing, so last week's missive from Interactive Return was really welcome.

Search Marketing World 2007, Dublin March 21, 2007, brings together the search marketing professionals, the search engines, the business owners who have successfully implemented search, the ad agencies and you.

While you might be tempted to think that it is just a gimmick all you need do is look at theevent lineup. Danny Sullivan is a heavyweight, so getting him to Dublin for a conference is no little achievement. Hopefully it will be a complete sellout, as it looks like a really worthwhile event.

One of the aspects of the Google Adsense terms of service that has been annoying publishers for a long time was the exclusivity element. Basically if you were running contextual ads using Adsense you were precluded from using any other contextual ad network. While I could understand that Google vs YPN might have made *some* sense, as an Irish publisher this was irrelevant. However Amazon introduced its contextual product a few months ago we were all warned that it wasn't compatible with Google's terms of service. The latest update to the Adsense terms of service has changed all this!! While the recent changes originally were source of some confusion and irritation among publishers it now transpires that there was actually a silver lining. Jensense, as usual, has the inside scoop. (via) I'm not sure what that means in practical terms for the sites that I run adsense on. On the one hand I would love to be able to run other ads on there, as in some cases they'd probably perform better, but I also don't want to swamp the sites with ads. I guess it's time to go play a bit :)